Small business is a big deal!

You started your own business because you were passionate about selling something you believed in, or had something wonderful to share with the world. Perhaps it offered you the opportunity to gain freedom – more time, less stress, and more financial independence. But you find yourself bogged down in the 'doing', working long hours and not seeing the financial gains you were expecting by now. Perhaps you've reached some kind of barrier, unable to break through to the next level of growth and wealth?

I’ve seen far too many business owners overrun by the pressures and expectations of running a business – instead, the business is running them, and they feel like it’s just not serving them anymore.

If you're struggling with stuff you simply don’t know enough about, making mistakes or feeling unsure about managing the numbers, then I’d like to help you into a better place. Working for yourself is highly rewarding, I’d like to show you the prize.

It's okay to be a little overwhelmed by the numbers.



Some of us find it daunting, some can't figure out where the money is going, and some just want strategies to be more in control of it all.


What if it's possible to train your business mind to not only understand the numbers, but leverage the story they tell to ensure success?

You're not alone

97% of all NZ Enterprises are classified as small or medium enterprises (SMEs). That’s over 530,000 Small Businesses just like you!
What do your numbers say about the coming years and what can you do to best prepare for the future? 
Xero Health Check

Your goals are unique to you

Current stats highlight work-life balance and improving profitability as being the most important objectives to achieve for many female business owners.
Let's get you on top of those monthly accounts and not the other way around!
Whiteboard Session

Your money mindset

61% of women said they would rather discuss the details of their own death than money!
This attitude is impacting the ability of female entrepreneurs to grow their businesses.
It’s time to overcome the money taboo, ask for what you need and embrace financial freedom.
Coaching & Support

Hi I'm Julie

No one starts a business because they like doing paperwork and worrying about taxes. If you're not naturally a numbers person, then the numbers game is likely to cause some worry for you. With over 25 years of experience as a bookkeeper and a certified Xero Gold Partner, I know exactly why women choose to start their businesses. Sadly, I also know exactly why so many of them fail.
I'm dedicated to breaking the taboos around money. My purpose is to put the words behind the numbers, allowing for open honest conversations. I have found the numbers often speak for themselves, if you know what to listen for. Let me help you leverage the best of your business, and clear up any confusion, overwhelm or blocks standing in your way to financial freedom.

Ready to have a conversation about money?
Let's Talk

Hi I'm Julie

No one starts a business because they like doing paperwork and worrying about taxes. If you're not naturally a numbers person, then the numbers game is likely to cause some worry for you. With over 25 years of experience as a bookkeeper and a certified Xero Gold Partner, I know exactly why women choose to start their businesses. Sadly, I also know exactly why so many of them fail.

I'm dedicated to breaking the taboos around money. My purpose is to put the words behind the numbers, allowing for open honest conversations. I have found the numbers often speak for themselves, if you know what to listen for. Let me help you leverage the best of your business, and clear up any confusion, overwhelm or blocks standing in your way to financial freedom.
Ready to have a conversation about money?
Let's Talk
I'm here to take your hand & help you t play a better numbers game!

One Simple Package

INVESTING IN YOUR ABILITY TO UNDERSTAND, MANAGE AND GROW YOUR BUSINESS NUMBERS IS THE SINGULAR MOST IMPORTANT DECISION YOU CAN MAKE RIGHT NOW.


Without this understanding of your business, you will not only lose precious time but you are guaranteed to miss out on:

  • A better income 
  • Work-Life Balance
  • Potential to grow 
  • Business Value 
  • Personalised to YOU - no cookie cutter programmes here

    After assessing your current business stats via the Xero Healthcheck, we schedule our ‘Coffee Cake & Whiteboard’ session – a 3-hr, one-on-one deep dive into you and your business.  This is the backbone of our future coaching. We investigate: YOUR key areas of concern; what’s working and what’s not; find your roadblocks and create an Action Plan customised for you.


    And did I mention we get to eat cake?

  • Dedicated and customisable

    With over 25 years of experience,  I've seen it all. I'm well versed in the nature of business challenges and I've personally implemented systems that work. I will teach you the recipe to win back time and clarity in your business, and I will also provide recomendations for tools which you may be unfamiliar with or simply haven't thought to use. As the saying goes 'two heads are better than one'.

  • Clear Timelines and no hidden fees

    It's been proven; what you focus on grows. If you develop a deeper understanding of the engine of your business, you're more likely to grow a profitable and sustainable one. My coaching is measurable and you can assess the results in real time. 


    With a flexible coaching plan and regular check-ins in place we will work together to transform the way you run your business.

All the details here

Recent posts

The Mums are back from School Holidays

By Julie Russell • July 27, 2022
I always know when the school holida ys are over... 

Earning more so we can give it away

By Julie Russell • July 14, 2022
This week I’ve been reminded twice about earning more so we can give more away.

Sticking to your genius

By Julie Russell • July 12, 2022
To do it or not to do it... that is the question!